Bridge the Gap Between Offline and Online

These little codes mean a lot in the marketing business, and provide a lot of people with the bridge that is needed between the offline world straight to the world online. They have recently begun being more popular, and being used more widely than ever. They are one of the biggest ways to get your business information straight to customers and clients in an efficient, creative, and quick way. Honestly, they probably will not be going anywhere and will continue to be used.

A QR code is able to hold information both vertically and horizontally, and this allows a lot of information to be stored within the code. It can then be accessed through Smartphones by those customers or clients that wish to learn more about the products. Businesses can become as creative as they would like with these as well.

One of the first things you have to look into however, is having a reader for the QR code. Here are some recommended applications for a Smartphone:

Mobile Tag: This one works with Blackberrys, Androids, and iPhones.

QR Reader for the iPhone: This reader works with the iPhone, and only the iPhone.

QR Reader:This is an app for a desktop. It utitlized the camera connected to the computer to scan and read codes. This is the only one of these kinds.

ATT Scanner:This is one that a lot of people use for their ATT phones.

QR Scanner and Reader: Another good one from Apple. It is quick to download and efficient to use.

Now you might be wondering: why use QR codes? This is a good question, and we will answer it here and now. When it comes to marketing, you have to know how to get the message out there and fast. You need to be able to do it efficiently, and allow people to know what you're talking about as well. You want them to feel strongly about what you're marketing, so you have to leave a strong impression on them. Using QR codes can be something that is short and to the point without weighing them down at the same time. They also have no limitations, and people are allowed to share them with other people, and so on and so forth creating a cycle.

What can QR codes bring to the table, and allow you to do?

  • You can accept payments through PayPal.

  • Share images, music, videos, and other types of media.

  • Share the address of your business for directions.

  • Share the url of your business, and direct people to straight to the website.

  • Link to social media outlets such as MySpace, Facebook, Foursquare, and Twitter.

  • Send vCards out to people.

There are many other uses out there for these codes however, not just the ones listed. It would be a very long list if I named them all. You can become extremely creative with using them. This is because the possibilities are endless. You can give your users all the information that they need when using these codes which is one of the best ways to go about it. You want to make sure that they can access this information easily and quickly so they can view it on the go. Sometimes you're in front of a store that shows the url to their website, will you write it down? If you do, are you going to check it later? Chances are that you will not. This is why these codes are great. Your users can visit the url right when they scan the code. This is because there might be interesting information there for you to take hold of.